Questionnaire

By Aline and Weiky

Following our Research Methods lecture, here is a questionnaire for the city of London based on visitor motivations.

1) Please tell us a little about you:
Male  Female 
Age Group:
18-24 35-39 50-54
25-29 40-44 55-59
30-34 45-49 60-64 65 and over
Nationality:_________________________
Are you on holiday with other people? Yes  No  If yes, how many people are you travelling with? __________

2) Please tick the reason that best matches your visit to London:
Visiting friends and relatives
Shopping
Entertainment (e.g.: musicals and nightlife)
Culture (e.g.: museums and Royal family)
Education
Business
Other___________________________

3) Have you ever visited London before? Yes No 
If yes, when and why?________________________________________

4) What influenced your visit to London? Please tick up to two most relevant options:
 Travel agency
 Family and friends
 Websites (NOT related to travel agencies)
 TV advertisement
 References from movies or literature
 Magazines and newspapers
 Travel brochures and guides

5) How did you book your holiday?
 Through a travel agency
 Through the internet
 By telephone


6) How long will you stay for?
 Up to 3 days
 Between 4 and 7 days
 Between 8 and 14 days
 Between 15 days and 30 days
 Over a month
 Over 3 months

7) How much are you intending to spend on your visit, including accommodation?
 Less than £500
 Between £500 and £1,000
 Between £1,000 and £5,000
 Between £5,000 and £10,000
 Over £10,000

8) Please number the following aspects of London in order of importance to you, with 1 being the most important:
 Museums and galleries
 West End Musicals
 Restaurants and pubs
 Royal family
 Entertainment attractions (E.g.: Madamme Tussauds, London Eye)
 Historical Attractions (E.g.: Tower of London, Parliament Houses)
 Nightlife
 Shops
 Sport events
 Music events
 Relaxation
 Conferences

9) Please number in order of importance, with 1 being the most important, what makes London more attractive than other capital cities.
 Diversity of culture
 Good value for money
 Accessibility
 Natural attractions
 Built attractions
 Quality of services (e.g.: transport, accommodation)
 Tourism information supply
 Feeling of safety
 Location

10) Would you visit London again? Yes No
If yes, what do you think would be the main purpose of the visit? ____________________________________